Ads monetizing of web content and the need for ad blockers

While I must assert to that whether or not the particular content being consumed (at any given time) is consistent with Christian holiness is another study, I expect a great many earnest and biblical Christians consume internet based content on daily basis. Free as well as paid web content made available both individual as well as corporate publishers. While some free web content publishers will solicit donations on their free web content pages, a great many monetize their web content through the selling of ads (or ads spaces) on their websites. Unfortunately, from a great many internet content consumers (both Christians well as the the Christ-less), the reception for the latter method of monetizing has generally been negative seemingly. So much that ad blocking browser extensions were developed’ distributed and deployed.

The most grave ad blocking reason for Christians

While the reasons for the Christ-less are beyond the scope of this dispatch, biblical Christians must generally and primarily be concerned about the multiple soul-threatening offenses inherent in many ads (especially image or visual ads – which have the ability to cut deep at first glance or sight). And I say thus because this the prime reason why I have laboured to block ads on both mobile as well computer browsers. And pray that every Christian still not blocking ads would amongst other mercies be brought to see the virtue in the practice.

Ads blocking and Christian ethics

But is thus doing any ethical before God and his Christ – who amongst others demands love for our neighbors? Should we not be concerned about the recompense for these publishers’ efforts of thus making these contents thus available online?

Well to start with, web content accessible through simple web links must indeed be treated as free with zero obligation (direct or otherwise) on the part of the web page visitor. Especially since web content can easily be price tagged and locked from public access should the publisher prefer – in which case visitors would have no choice but to pay or be denied access. But instead it seems publishers took it (before the development of ad blockers) that visitors would have no choice but to have their requested free web page content served on their browsers with ads elements included. And now (with ad blocking being practiced) is seems many will still either hope that some of their target audience will either not regard blocking or know that they could block. However elements (such as ads) blocking from a browsers’ level proves to be visitor’s choice and that very ethical).

May I add, to further support this conviction, that Google who operates the leading internet ads service (Adsense) features several ad blocking extensions for their Chrome web browser. A fact that must affirm that, while they must wish you rather not, they assert that it remains a individual’s choice to welcome or block elements (such as ads) on freely available web content. And of cause it is as well true that ads are blocked at the expense of us missing out of possibly applicable marketing information. Its just that we sadly must assert that no promotion or offer can be as special as a human soul for which’s favor ads may be blocked.

The development of ad blocker detectors

Well probably due to growth in the adoption of ad blockers, it seems some concerned free web content publishers thought it wise to try and counter attack by mobilizing the development of ad blocker detection Рwhich will often trigger a popup advising that they noticed you are blocking ads. Some of which would be liberal and will on the same popup suggest you consider cash donations as an alternative to disabling your ad blocker or simply dismissing the popup. Some on the other hand will utterly refuse you access unless you white-list them (disable ad blocking for their domain). With the former popup type, a Christian who is financially able may  in very deed consider the cash option in the name of Christian charity. As for the latter type, I would take a Christian has no other option but to back away.


Blocking ads must be ethical as per the above discussed aspects. And that while is seems we must sadly continue thus blocking them, that free web content publishers must be more than welcome to consider tagging a price on their as an alternative to selling visitor ads. And that enlightened Christians who are financially enabled should ever consider the same as opposed to disabling ad blocking (which should pretty much not be an option).